Umniah Signs a Strategic Partnership with BCI giving its customers additional benefits and discounts on Xiaomi devices

5 April, 2023 – Umniah signed a strategic agreement with BCI, the official distributor of Xiaomi products in Jordan and a leading company in the field of technology, smartphones, and smart appliances. The partnership will add higher value to Umniah’s customers through its own loyalty program, UCoin, which is considered the best and largest in the telecom sector in Jordan.
With this agreement, Umniah’s customers, whether individuals or organizations will be provided with the opportunity to exchange their UCoins for products and services from Xiaomi, while, Umniah’s gold and silver level customers will receive additional benefits and discounts.
With this partnership, UCoin’s strategic partners have risen to 62, vendors ranging from restaurants, fashion, services, society organizations, etc.
Zaid Al Ibrahim, Umniah’s Chief Commercial Officer stated “Our strategic partnership with BCI reflects Umniah’s eagerness to reward our customers and provide more discounts that suit their needs. Today, we are proud of the joining of BCI, the official distributor of Xiaomi products in Jordan, to the list of UCoin partners. This will have a huge impact in increasing customer satisfaction and widening their options.”
Shaher Dasouki, BCI’s CEO stated “We are delighted to have signed this partnership with Umniah, it is our pleasure to provide Umniah’s customers with more offers and discounts that will lead to enhancing their overall experiences. This agreement will also develop our existing relationships with our clients in Jordan, in which we hope to always deliver to their needs.”
Umniah launched UCoin in March 2018, allowing all customers, including those with billed and prepaid cards, to collect points and trade them with rewards and discounts such as entertainment, game cards, food and beverages, fashion and others. Customers can even donate to organizations and humanitarian causes within its network.
During March 2022, Umniah launched an updated version of UCoin, with bigger and better benefits making it one the largest and best loyalty programs in the Jordanian telecom sector.

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