Umniah Adopts Sprinklr’s AI to Enhance Customer Experience and Streamline Operations

Umniah has adopted AI solutions from Sprinklr, a global leader in customer experiences management technology, as part of its ongoing efforts to enhance customer experiences and streamline operations.

Umniah has implemented Sprinklr’s social media analytics, competitive benchmarking, AI-powered chatbots, digital care, and ads reporting services.

Sprinklr’s AI technologies enable Umniah to streamline customer interactions while maintaining high service quality. The smart bots are designed to understand and respond to customer inquiries in real time, reducing wait times and boosting customer satisfaction.

These solutions also support Umniah’s ability to scale its operations effectively and adapt to fluctuations in service demand.

Khaldoun Sweidan, Chief Commercial Officer at Umniah, highlighted that adopting AI technologies from Sprinklr is a key step toward delivering an exceptional customer experience. He said, “These innovative solutions enhance service quality, responding quickly and efficiently to customer needs, boosting our market competitiveness, and providing an unparalleled experience.”

Sweidan expressed that this partnership aligns with Umniah’s digital expansion strategy, aiming to strengthen its position as a leader in the regional telecommunications sector. He added that Umniah remains committed to investing in modern technologies to enhance customer experience and ensure sustainable operations.

Haitham ElKhatib, Senior Vice President of Growth Markets at Sprinklr said, “We are delighted to partner with Umniah, one of our first partnerships in Jordan, to provide AI solutions that enhance customer experience. Our comprehensive solutions, from social media analytics to smart chatbots, will help Umniah achieve deeper customer engagement and strengthen its market position by continuing to innovate and meet evolving customer needs.”

This step reflects Umniah’s commitment to adopting advanced technologies that drive digital transformation and meet customer expectations. The company continues to refine its strategies and expand its services, reinforcing its position as a leading telecom operator that optimizes operational efficiency and delivers exceptional customer experiences in a dynamic market.