Umniah accelerates the process of digitizing its operations by unveiling more than 54 self-service kiosks and converting its showrooms become fully digitized

Umniah has recently announced the increase of its self-service kiosks to a total of 54 in the Jordanian market. Additionally, Umniah has upgraded several of its showrooms to become fully digital. This comes as a step towards demonstrating Umniah’s commitment to its long-term strategy for digital transformation, which was set in motion two years ago.

As the first national telecom operator to provide a self-service digital kiosk in its showrooms in the Jordanian market, Umniah began its digitalization journey by implementing approximately 20 advanced self-service machines. Of these, 13 machines operate 24/7 and are spread across 13 different locations in Amman, Balqa, Irbid, Jerash, and Zarqa.

At the new digital branches, Umniah subscribers can now seamlessly complete a set of transactions through a user-friendly digital experience. The self-service machines provide a range of services, including topping up their electronic balances, paying mobile phone bills, internet charges, electronic gaming fees, electricity and water bills, traffic violations, and social security fees. UWallet users can also withdraw and deposit cash from their accounts.
Umniah’s decision to expand its self-service offerings stems from a commitment to meet the evolving and growing needs of its customers. By delivering advanced and innovative solutions, the company aligns with the economic modernization vision to keep up with the latest trends in the digital transformation era.

Umniah’s Chief Commercial Officer, Zaid Al-Ibrahim, said: “At Umniah, we are committed to keeping up with technological advancements while providing advanced and convenient services to our customers. The self-service machines are a valuable addition to our services, which contribute to facilitating and accelerating customer transactions in a faster and more efficient manner.”
Al-Ibrahim also stated, “In addition to improving customer experience, this step reflects Umniah’s commitment to supporting the country’s efforts in promoting digital transformation. Umniah also seeks to reduce its reliance on traditional services and move to integrated, high-quality digital services.” He stressed that Umniah is working hard to develop and improve its services and continues to invest in technology and innovation to meet customer needs, achieving their satisfaction with the services provided.

Al-Ibrahim revealed that since their trial launch in 2020, users have conducted a total number of 40 million digital transactions through the advanced self-service machines. He also stated that Umniah will continue to provide more self-service machines and invest in digital transformation operations to transition from a traditional telecom operator to a digital one.

Operating 24/7, the self-service machines are conveniently located across 54 different sites, spanning most governorates of the Kingdom. Of these, 47 machines can be found within Umniah showrooms, ensuring widespread accessibility for customers.