Umniah and Truecaller Partner to Elevate Communication Efficiency and Safety

Umniah, Jordan’s leading telecommunications company, has announced a strategic partnership with Truecaller, the premier global platform for verifying contacts and blocking unwanted communication. This collaboration aims to transform the Jordanian telecommunications landscape by enhancing customer safety and streamlining business communication through Truecaller’s Verified Business Caller ID solution.

In an era where Jordanian smartphone users face an influx of unsolicited calls, Umniah recognizes the necessity of providing a trustworthy, safe, and secure experience for its partners and customers. By integrating Truecaller’s Verified Business Caller ID solution, Umniah enhances phone-based communication by establishing an authentic brand identity, instilling trust, and ensuring safety. This empowers users to distinguish genuine business calls, significantly improving their communication experience.

Umniah marks a significant advancement in the business lifecycle by leveraging Truecaller’s Verified Business Caller ID solution. This integration enriches the customer experience through verified and contextual business communication, featuring elements such as the brand name, logo, category name, verification tick, and a distinctive green badge. This solidifies Umniah’s presence as a consumer-centric brand in the market.

​​With powerful communication capabilities like Call Reason, Umniah adds more context and builds user confidence before the call is picked up. Additionally, Arabic language localization enhances the impact of Call Reason, fostering a deeper connection with customers in Jordan.

Umniah also leverages the Business Profile capability, which helps them share authentic business information with users and showcase their brand personality along with social links, business details, and a selection of brand imagery.

Commenting on this exciting development, Khaldoun Sweidan, Chief Commercial Officer at Umniah stated, “We are committed to providing our customers with the highest standards of communication security and trust. Our partnership with Truecaller is a significant step in ensuring that Umniah continues to lead the way in delivering safe and reliable business interactions. By leveraging Truecaller’s Verified Business Caller ID solution, we are enhancing the communication experience for our customers and reinforcing our dedication to innovation and customer-centric solutions in the Jordanian market”

Speaking about the partnership, Priyam Bose, Global Head GTM & Developer Products, Truecaller, said: “Truecaller is renowned for trust and safety in communication. We empower businesses with solutions that enhance customer experience, improve communication efficiency, and strengthen brand reputation. We’re excited to partner with Umniah, a leading telecom player in Jordan to enable a superior and safer communication experience for the local customers.”

Truecaller’s Communication Experience solution empowers business calls with brand identity and context, fostering reliable customer communication. Over 2,500 active businesses worldwide have benefited from the Verified Business Caller ID and other advanced communication capabilities. This solution enhances business call efficiency and significantly reduces phone call-related frauds and scams, promoting heightened customer safety in business communications.