Umniah Partners with Insider to Enhance its E-Shop

October 2024
Insider Eshop

Umniah has signed a strategic partnership with Insider, a global leader in AI-native platform for individualized, cross-channel customer experiences at its headquarters, with senior officials from both companies in attendance.

The partnership aims to leverage Insider’s advanced solutions to boost Umniah’s e-shop sales and enhance the customer experience. Next year, Umniah will integrate Insider’s tools into its mobile app, further improving digital services and providing a seamless shopping experience across all platforms.

In the first phase, the partnership will enhance Umniah’s e-shop performance using Insider’s tools, including advanced analytics, to understand customer behavior, personalization to offer tailored deals and recommendations, and conversion optimization to boost purchase rates and maximize return on investment.

Khaldoun Sweidan, Chief Commercial Officer at Umniah, said, “We are excited to partner with Insider and leverage their e-commerce expertise. Insider’s tools will help us analyze customer data more effectively and deliver a personalized shopping experience. Integrating advanced technology is key to our commitment to offering top-tier digital services, and we look forward to enhancing our mobile app next year to further improve the shopping experience.”

Sweidan added, “This partnership will reinforce Umniah’s leadership in innovation and service excellence. Insider’s innovative tools will play a key role in boosting our e-shop sales and enhancing the customer experience.”

Ajish Pillai, Commercial Director at Insider, said, “We are excited to collaborate with Umniah and support their e-commerce goals. Our solutions will help improve their e-shop’s performance, boost sales, and deliver an exceptional shopping experience for their customers.”

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