Umniah by Beyon Strengthens Executive Team to Power Its Evolution into a Modern Digital Telco Following Its Brand Relaunch

Amman – Umniah by Beyon has announced two key executive appointments Yusuf Sater as Chief Technical Officer and Dina Aldaoud as Executive Director of Brand and Corporate Communications. These appointments come as part of Umniah’s renewed brand strategy and reflect the company’s commitment to strengthening its leadership capabilities and advancing its evolution into a modern digital telco driven by technology, innovation, and customer-focused experiences.

Dina Aldaoud is a seasoned leader in brand management and corporate communications with over 20 years of experience across telecommunications, oil and gas, consulting, nonprofit, and luxury retail sectors. Known for her strategic creativity, she has built and protected brands, launched successful products, and led communication programs that inspire trust and strengthen community engagement. Her expertise brings a strong strategic lens to Umniah’s refreshed brand direction and supports the company’s ambitions for digital transformation and sustainable growth.

Yusuf Sater, an accomplished technology executive with over two decades of experience in telecommunications and IT, has led large-scale infrastructure modernization and digital transformation programs across multiple markets. With a forward-looking vision and deep technical expertise, he now leads Umniah’s technical strategy and network evolution, ensuring reliable, secure, and cutting-edge digital experiences. His leadership will be instrumental in positioning Umniah at the forefront of digital innovation in Jordan and the wider region.

Faisal Al Jalahma, Chief Executive Officer of Umniah, commented: “These appointments reinforce our leadership with world-class expertise that brings together technological innovation and strategic excellence, supporting the next chapter of Umniah’s transformation and our continued growth as a modern digital telco.”

Diana Saidi, Executive Director of Human Resources and Corporate Affairs, added:

“At Umniah, we believe transformation begins with empowered teams who bring vision, passion, and the drive to shape change from within, reinforcing our brand’s renewed strategic direction and our commitment to building a modern digital telco powered by exceptional talent.”

These appointments mark another step in Umniah’s journey to further strengthen its position as a modern digital telco and support the shift toward a more connected and innovative future, reinforcing the company’s role in contributing to the development of Jordan’s digital landscape and advancing it toward greater progress and modernity.