Umniah by Beyon Is the first Telecom Operator in Jordan to Launch “Voya”, a Digital International Roaming eSIM Available to All Network Subscribers

A new digital service offering instant connectivity for travelers in more than 100 countries

Umniah by Beyon has announced the launch of “Voya,” its new digital international roaming eSIM service, becoming the first telecom operator in Jordan to introduce a standalone eSIM-based roaming solution. The launch follows the company’s recent brand relaunch and reflects its focus on delivering more flexible, innovative digital services tailored to today’s connected lifestyles.

“Voya” is the second product introduced by Umniah after its repositioning, following the rollout of its LIVE postpaid lines. It is part of a broader digital transformation journey aimed at improving clients’ ‘connectivity experience and providing simpler, smarter solutions that meet the needs of modern, mobile lifestyles and cross-border communication.

With “Voya,” travelers can instantly purchase and activate international data roaming packages through the app or website without changing their current operator or replacing their existing SIM card. Users can keep their primary number active and use it simultaneously. Connectivity begins immediately upon arrival by simply scanning a QR code, with coverage across more than 100 countries in Europe, Asia, the Americas, and the Middle East, using the strongest available networks in each destination. Voya” offers a clear and practical alternative to traditional roaming options, with simple activation, a seamless user experience, transparent pricing, and straightforward data control, eliminating unexpected charges. The service operates within a fully digital ecosystem built on self-management and secure online payment.

A key advantage of the service is the availability of everyone.  The service is available to Umniah customers as well as users of any other network, whether inside or outside Jordan. This makes it a convenient option for frequent travelers, business visitors, tourists, and residents alike who need reliable digital connectivity wherever they go. The service also leverages Beyon’s regional and international capabilities and provides 24/7 technical support through the app or WhatsApp to ensure a smooth experience for travelers. Commenting on the launch, Umniah CEO Faisal Al Jalahma said, “The launch of Voya is a significant milestone for Umniah following our brand relaunch. It reflects our vision of evolving into a digital telecom operator driven by customer experience, innovation, and flexibility. Our goal is to deliver services that meet people’s needs today and provide seamless, borderless connectivity within a fully integrated digital ecosystem. Umniah Chief Commercial Officer Khaldoun Sweidan added, “Voya was designed to deliver a clear and effortless roaming experience, from purchase to usage at the travel destination. We focused on making the service flexible, easy to activate, supported by trusted networks and continuous technical assistance, giving travelers a dependable connection wherever they go.”

The launch of “Voya” reinforces Umniah’s role in supporting Jordan’s digital transformation, enhancing travel and tourism experiences, and strengthening the Kingdom’s position as a forward-looking market in digital telecommunications by offering global-standard solutions in Jordan.

Umniah affirms that “Voya” is set to become one of its core pillars in delivering borderless digital connectivity solutions that support everyday life and align with the company’s ambition to offer smarter, more flexible communication experiences.

For more information about Voya, please visit this link.