A Season of Giving Throughout Ramadan 2026: Umniah Concludes “Umniah Al-Khair” Campaign with Wide-Ranging Social Initiatives and Partnerships

Umniah by Beyon, recognized as the best mobile network in Jordan, has concluded its annual Ramadan campaign, “Umniah Al-Khair” 2026, following the successful implementation of a series of volunteer programs. This year’s campaign was distinguished by its broad partnerships, structured approach to volunteerism, and continued commitment to providing sustainable food support for vulnerable communities during the holy month of Ramadan.

In collaboration with Tkiyet Um Ali, as part of a strategic partnership now in its ninth year, the campaign delivered a range of on-the-ground initiatives. These included supporting families living below the poverty line, organizing community Iftar gatherings in the Al-Mahatta area, and preparing and distributing food parcels through Tkiyet Um Ali’s warehouses. Umniah employees played an active role through a well-organized volunteer program that further strengthened the company’s culture of giving.

The campaign also extended its impact beyond Jordan by supporting Iftar meals for families in the Gaza Strip for the second consecutive year. In addition, a dedicated donation page on Umniah’s website enabled the public to contribute, broadening community engagement and reinforcing support for Tkiyet Um Ali’s efforts throughout Ramadan.

Further enhancing its reach, the campaign included joint initiatives with several national partners. These included Al-Wehdat Club and Al-Faisaly Club, which participated in packing food parcels, and Waqf Thareed, which helped distribute Iftar meals in downtown Amman to foster community interaction and raise awareness of the campaign’s message. Umniah also partnered with Basmat Hayat Association on several initiatives, including the “Food Preservation Program,” which collects surplus food from major hotels in Amman and redistributes it to underprivileged families.

Umniah CEO Faisal Al-Jalahma stated that this year’s results reflect the continued evolution of the company’s social responsibility model, which is grounded in long-term planning, strategic partnerships, and measurable social impact. He emphasized that this approach ensures the sustainability of support while maximizing its benefit to those in need.

Al-Jallad also highlighted that the ongoing partnership with Tkiyet Um Ali, now in its ninth year, underscores the importance of building strong national alliances capable of delivering tangible results. He reaffirmed Umniah’s commitment to further developing its community programs.

Dina Al-Daoud, Director of Brand and Corporate Communications, noted that the 2026 “Umniah Al-Khair” campaign represents a comprehensive model that brings together structured support, volunteer engagement, and effective corporate communication. She added that the campaign’s

success reflects strong collaboration among partners and volunteers, and reinforces Umniah’s view of social responsibility as a sustainable, strategic pillar aligned with its long-term vision.

Umniah affirmed that “Umniah Al-Khair” will continue as an annual platform for giving, aimed at strengthening partnerships with national institutions, expanding volunteer initiatives, and advancing a sustainable model of social responsibility that delivers impact well beyond the holy month.