Umniah by Beyon Unveils Al-Wehdat’s New Kit with Updated Brand Identity, Reinforcing Its Longstanding Partnership with the Club

Umniah by Beyon, the official sponsor of Al-Wehdat Club, has unveiled the team’s new kit featuring its refreshed logo. The announcement comes just days after the launch of Umniah’s new visual identity, marking a strategic step forward that reflects the company’s renewed focus on innovation and future growth. 

The reveal took place during a media event attended by Umniah executives, members of Al-Wehdat’s board, the coaching staff, and players. During the event, Umniah reiterated that its partnership with Al-Wehdat is rooted in its continued commitment to developing youth and sports in Jordan, particularly through supporting major fan-favorite clubs that elevate the national sports scene. 

Khaldoun Sweidan, Chief Commercial Officer at Umniah, shared his pride in the partnership, stating, “We are proud of our close relationship with Al-Wehdat. The club has a remarkable history of achievement and the largest fan base in Jordan. Launching the new kit with our updated logo highlights our commitment to backing the team, helping them excel on the field, and bringing joy to their supporters. This contributes to the growth of Jordanian football and sports in general.” 

Dina Al-Daoud, Director of Brand and Corporate Communications at Umniah, added, “Our new identity represents a forward-looking promise of innovation and progress. Today, we bring that promise to life through our partnership with Al-Wehdat and the launch of their new kit. Our relationship goes far beyond sponsorship. It reflects our strong connection to the community and our dedication to empowering youth and supporting the most passionate sports fans.” 

She continued, “Al-Wehdat fans represent true dedication and loyalty. We are proud to stand with them and share their ambitions for the season ahead, hoping it is filled with success, celebration, and national pride.” 

Waleed Al-Saudi, Secretary and official spokesperson of Al-Wehdat Club, expressed his appreciation for Umniah’s support, stating, “We value Umniah’s continued commitment to Al-Wehdat, which has played an important role in strengthening the team and creating the right environment for our players to compete for championships. Today’s unveiling of the new kit signals a fresh chapter and rising ambitions that reflect the passion of our devoted fans.” 

Umniah recently introduced its new corporate identity as part of Beyon, a strategic step that unifies its brand while expanding opportunities for innovation and digital transformation across the region.