Umniah by Beyon unveils Al-Faisaly kit with new logo and reaffirms its longstanding partnership with the club

Umniah by Beyon, the official sponsor of Al-Faisaly Club, has unveiled the team’s kit featuring the company’s new logo, just days after launching its refreshed visual identity. 

The announcement was made at a media event attended by representatives of Umniah and members of Al-Faisaly’s board and team, underscoring Umniah’s ongoing social responsibility commitment to supporting sports and youth. 

Umniah has been Al-Faisaly’s official sponsor since 2017. Its initiatives have included launching club-branded mobile plans with special benefits for fans and supporters, with the proceeds, together with the annual sponsorship, directed to the club’s treasury. 

Khaldoun Sweidan, Chief Commercial Officer, said, “At Umniah, we are proud of our partnership with Al-Faisaly, a symbol of Jordanian sport. Today, alongside the club, we are launching the team’s new kit with Umniah new visual identity, reaffirming the strength of this partnership and our commitment to developing it in the interests of the club, its fans, and the growth of this widely followed sport.” 

Dina Al-Daoud, Executive Director of Brand and Corporate Communications at Umniah added, “The launch of Al-Faisaly’s kit bearing Umniah’s new logo is a milestone in our ongoing partnership. It brings together our passion for sport with our drive for innovation and belonging. Our relationship with Al-Faisaly goes beyond sponsorship; it reflects a genuine commitment to supporting Jordanian sports and empowering youth, in line with our role as a company that stays close to its community and customers.” 

She continued: “Sport channels young people’s energy, builds their skills, and raises the Jordanian flag at continental and international events. We hope this support contributes to the national team’s upcoming appearances, including the Arab Cup later this year and the 2026 World Cup.” 

For his part, Ahmad Al-Wreikat, Chair of the Interim Committee at Al-Faisaly Club, thanked Umniah for its support, saying: “The ongoing backing from Umniah has contributed more than two million Jordanian dinars to the club’s treasury over the past years, helping successive administrations prepare and equip the team in the best possible way to reach the winners’ podium.” 

He added: “Starting today, Al-Faisaly will take the field in a kit reflecting Umniah’s new visual identity, marking a fresh start that meets the ambitions of our fans, players, and management.” 

On Sunday, Umniah unveiled its new corporate identity as part of the Beyon Group—a strategic step that marks a new phase of growth and innovation and strengthens alignment with the regional parent group, a leader in technology solutions and digital innovation.