Deeper Emotional Connections
Millennials want to interact and engage with brands and their products, not just sit idly by the sidelines anymore. AR transforms traditional marketing and advertising into real time sensory experiences, fusing interactions and emotional connections with fellow consumers. A popular example that has amazed many is the AR powered IKEA furniture catalogue. Consumers scanned furniture they liked and placed it virtually in their living space. This superimposition based AR replaced original scenery with an enhanced one, enhancing online shopping experiences.
This is a two-way street where companies showcase their products to reach new and loyal audiences on their platform, sparking a new fascination and human approach in buying power. In short, this sensory and visual behavior will ignite emotional connection, consumer curiosity, motivation, and buying process. A huge potential for both brands and consumers, AR will resonate a feeling where consumers can visualize the product almost realistically in their life. AR is not about sharing pictures anymore, rather it will reshape and transform a deeper brand and emotional connection.