About us | Umniah Jordan


About Umniah


We love bringing people together, redefining possibilities, and enriching experiences that exceed expectations.

Today’s technology has brought us all together in unimaginable ways, allowing families and loved ones to stay connected instantly and with unprecedented ease. Meanwhile, transactions, education, research, and even entertainment are now only a swipe away. It is truly a great time to be alive.

At Umniah, we believe that providing our communities with these technologies and making them more accessible, sustainable, and cost-effective will enhance the foundations needed to significantly enrich people’s daily lives while facilitating social progress and development.


• Our Brand


We entered the Jordanian market in 2005 with the aim of making connectivity and technology available to everyone, with a focus on youth.Over the years, as a subsidiary of Bahrain’s Beyon Group, we have sought to deliver an array of solutions that transform the way technology fits into the daily lives of people. Our commitment to providing the latest developments and innovations in the world of communications has allowed us to become one of the region’s fastest-growing telecommunications providers.

We work tirelessly to make technology more accessible, affordable, and reliable for countless communities throughout Jordan, cultivating a loyal customer base of around three million customers in one of the region’s most competitive markets.
Today, we are spearheading the digital revolution in the country, with an emphasis on core technologies like mobile productivity, security, cloud computing, and mobile payments, to name a few. We continue to push the limits of digital technologies that enhance day-to-day experiences, such as smart home automation, security systems, and digital financial services.

We love getting there first — not for the novelty, but because it pushes us to find innovative solutions to problems standing in the way of progress. We were consistently the first to introduce pioneering communication technologies that effectively made broadband connectivity available for both personal and enterprise use. We were the first operator to launch 5G technology in Jordan, covering Jordan’s three major governorates: Irbid, Zarqa, and Amman, enabling individuals and enterprises to experience new technological heights.
Since our launch, one of our primary goals has been to make cutting-edge technologies more accessible to consumers without compromising on reliability and the user experience — the core pillars of digital technology.


• We believe in young people and the potential they carry for transformative change


We knew from the beginning that our hopes for an interconnected world rest with our youth, who see the world not as it is but as it should be. This is why we chose to deliver smart, creative, and affordable solutions that speak to the needs of young people, all the while investing hundreds of millions in the development of our 5G, fiber, 4G, and LTE Fixed networks to continuously support these solutions. As a result, we reached more new customers than ever before, helping them transform the way they connect with what matters to them.


• We contribute to the prosperity and competitiveness of the Jordanian business community


Our clients, whether individuals or companies, are at the forefront of our list of concerns. Therefore UBusiness works to build strategic partnerships and provide corporate solutions tailored to their needs, enabling them to improve their productivity, increase the profitability of their organizations, and enhance their competitiveness in the local and regional markets.


• We rose to the challenges of cybersecurity


After redefining the standards of telecom, we sought to address one of the growing challenges of our time: cybersecurity. This led to the launch of Umniah's Security Operations Center (SOC), which has helped countless organizations to better monitor their IT infrastructure and prevent potential threats. All of these services are managed in partnership with major organizations in the information security industry. We also introduced the first Tier III Design and Constructed Facility data center in Jordan, certified by the Uptime Institute, to deliver a colocation facility with high availability and a safe environment, delivering yet another asset to Jordan’s growing business scene.


• We strive to re-imagine the foundations and prospects of numerous sectors


In 2019, we turned our attention to redefining the power sector in Jordan. We partnered with the Jordan Electric Power Company (JEPCO) to establish a large-scale fiber optic network servicing areas operated by the company, delivering wholesale high-bandwidth Internet services to almost 1.4 million homes and businesses, and this number continues to rise. This partnership has reshaped a wide array of core industries, including education, health, and innovation.


• We consistently seek innovation in Jordan


In light of the numerous challenges facing our local economy and the pressing need for more innovative ideas and solutions, we focused on entrepreneurs and emerging companies, establishing The Tank, our entrepreneurship and innovation incubator, to serve as an open and dynamic platform to guide and support entrepreneurs in Jordan.

Since its establishment, The Tank has proven its unprecedented positive impact on the development and advancement of start-ups in the country through partnerships with business acceleration programs, companies, and investors.


• We Love interacting with our subscribers


Our loyalty rewards program, UCoin, is designed to give our subscribers more benefits, options, services, and partners. The more subscribers spend, the more UCoins they collect, which can later be exchanged for services and discounts.
We have also connected the rewards program to actions that promote sustainability, where users can earn more points by making donations, paying bills, and even playing games.


• We strive to protect our planet for future generations


The environment has always been one of our top priorities, and recent global developments have prompted us to put it at the forefront of our sustainability strategy, which is based on three pillars: the environment, community, and corporate governance.
Through our sustainability programs, we seek to engage and educate all our subscribers and the local community about the critical environmental challenges we face today, encouraging them to become positive influencers in this field.
This commitment is reflected in our operations, which have become more sustainable and environmentally friendly. In 2021 we succeeded in reducing greenhouse gas emissions by increasing our reliance on renewable energy sources by 70% compared to the previous year.


• We care about our local communities


At Umniah, we also play a major role in the field of corporate social responsibility by providing support, assistance, launching campaigns and harnessing our expertise to support education, health, sports, and much more in Jordan.


• We work hard to excel


Our relentless efforts to redefine the essential aspects of modern businesses have resulted in us being named the fastest-growing telecom company in Jordan at the International Business Awards 2019. We also came in second place for best use of a mobile application at the Gulf Customer Experience Awards in 2018. We were the first Jordanian company to obtain the ISO 10001:2018 in Quality Management System - Customer Satisfaction, and the ISO 2012:22301 for Business Continuity Management in 2020.
We were also classified among the best managed information security providers (MSSP) by Fortinet in 2018, a global leader in providing high-performance solutions for enterprise network security. Additionally, we received the award for the fastest network in Jordan with global accreditation from the leading global broadband speed tester Ookla in 2016 and 2021.
We will continue to employ our expertise and enhance our techniques in order to play a bigger role in the Kingdom’s rapidly growing digital transformation process..
For more information and to view our products, services, and efforts in supporting sustainability, visit our website, our e-store , and our social media pages on Facebook, Twitter, Instagram, and Snapchat. Alternatively, you can call Umniah at 078 800 1333.


Our Values

Our Values


To redefine what is possible so that we enrich people’s lives.


  • We Work as ONE TEAM
    - We clearly understand how each of our roles fits into Umniah's objective and mission.
    - We are reliable and responsible team players.
    - We are able to prioritize and manage ourselves effectively to support the team achieve the objective.
    - We collaborate and respect diversity of thought and experience.
    - We communicate clearly and respectfully with everyone. 


  • We are committed to EXCELLENCE in all that we do :
    - We are proud of what we do and where we work.
    - We are constantly looking for ways to improve the way we do things.
    - We approach tasks with an attitude of "how can I make this better?"
    - We do the right thing - even when no one is watching.
    - We are committed to delivering to the highest standard.


  • We continuously INNOVATE and ADAPT :
    - We take calculated risks and try new things.
    - We value feedback and learn from our mistakes.
    - We do not blame or point fingers.
    - We are open to new and radical ways of achieving our objectives.
    - We are always looking for opportunities to learn and grow.
    - We respect and value everyone's contribution and experience.
    - We are flexible team players and can adapt to changing circumstances.
    - We accept that things can go wrong, but negligence is unacceptable. 


  • We CARE about our people, customers, and community :
    - We are conscious and aware of how our behavior affects our team and our customer.
    - We care for and support each other as one team working for the same objective.
    - We treat each other with respect and fairness while embracing our differences.
    - We celebrate and achieve together.
    - We share knowledge and experience and look for opportunities to help each other grow.
    - We create an enjoyable atmosphere and help ease tensions.
    - We care about our bigger community and always strive to make things better. 
Umniah Firsts

At Umniah, we always strive to enhance our competitive advantage and to provide advanced, At Umniah, we always strive to enhance our competitive advantage and to provide advanced, content-rich and customer-centric services. As a subsidiary of Beyon Group, we have proven to be pioneers in the development of comprehensive telecom services. We always meet the dynamic needs of our customers, providing them with cutting-edge and innovative technology.Our prominent achievements include:


  • Umniah received international recognition as Jordan’s fastest mobile network in 2016, certified from Speedtest by Ookla; the global leader in internet testing and metrics. 

  • In Q1 2016 and for the first time in Jordan,  Umniah launched its high-speed Internet service via its LTE 4G Mobile Network “evo 4G” and its LTE Fixed Network.

  • Umniah’s  Intelligent Network and Value Added Services (VAS) platforms offer a variety of existing and new services. The features distinguish Umniah subscribers from others.

  • In addition to superior voice services, we provide high bandwidth for all data applications, with an SMS gateway and GPRS/EDGE nationwide coverage. 

  • For the First Time in Jordan, Umniah launches “Mahfazati” for comprehensive mobile financial services, globally known as the Mobile Wallet. 

  • Umniah was the first telecom operator to adopt the unprecedented per-second billing for both prepaid and postpaid customers in the region. This positively and tangibly impacted the local market and telecom services. Our per-second billing allows all Umniah subscribers to pay for the exact air time used to the nearest second.


  • Umniah was also the first operator in Jordan to introduce lower denomination scratch cards. This made recharging prepaid lines more flexible and affordable for our prepaid customers. This is in line with our longstanding policy to provide quality services at highly competitive prices.

  • Umniah further strengthened its role as a market pioneer through the introduction of its ‘Aghanilak’ ringback tone service. This was the first service of its kind in Jordan. Subscribers can replace the standard ring tone heard by incoming callers with a personalized audio selection that includes jingles, songs and sound effects.

  • Umniah was the first to offer the easy-to-use interactive Unstructured Supplementary Services Data (USSD) menu, giving customers access to both infotainment as well as customer care services.

  • Umniah was the first mobile operator in the Middle East to offer Voice SMS services for its customers. This service enables users to send voice messages to one another rather than typing messages, making it a faster, more efficient and reliable service.

  • Umniah was the first operator in Jordan to introduce Umax, its own brand for WiMAX (Worldwide Interoperability for Microwave Access). This state-of-the-art technology provides Internet users with high quality access to the Internet with no need for a landline.

  • Last but  not least, Umniah was the first in Jordan to implement the fastest 3.75G network in the Kingdom, which offers great coverage nationwide.
Corporate Identity

Umniah’s simple and minimalist logo, coupled with its unique and easily-identifiable color, created high recognition in a short period of time and established Umniah as a young, modern, innovative, ambitious, customer-centric, and down-to-earth brand.

With its two diverging circles, inspired by the concept of converging ‘thought bubbles’, the logo represents ongoing innovation with infinite growth and potential.


At Umniah’s original launch, our slogan was ‘Be Heard’. It expressed a dedication to effective communication with subscribers, and a commitment to providing them with high quality modern telecom services and solutions.

As Umniah’s operations reached a deeper level of maturity, we wanted to adopt a new and more encompassing message which also incorporated the ethos of ‘Be Heard’. Therefore, Umniah launched its ‘Belong’ culture in March 2010. This message builds upon solid relationships we have nurtured with the local community.



Umniah: Inspired by U


U are our inspiration and U are our priority!

  • Moving forward for U
  • Keeping up with U
  • Innovating for U
  • Stronger with U
  • Motivated by U
  • Inspired by U

We thank all our customers for all the past experiences we went through together, and we promise to keep evolving to serve your ambitions and dreams. You are our focus and inspiration. We develop and innovate for You

Company's Philosophy

Umniah has a strong ethos and a business philosophy in Digital Transformation which drive our decisions. A key factor behind Umniah’s success is its sound and calculated business strategies. We aim to provide a comprehensive range of digitized telecom solutions that include advanced mobile, Internet, and business solutions services at competitive prices, balancing quality with value for money. Umniah’s dedication to serving customers as our first priority has produced a keen corporate interest in the latest market developments and evolving needs of consumer segments.

Our approach takes into consideration both individuals and corporate subscribers in our comprehensive provision of Internet, mobile, and business solutions. We pride ourselves in upholding our promise to provide high quality services at competitive prices. The Umniah Belong culture plays a critical role in strengthening our relations with our stakeholders and in instilling mutual trust. As a result, we now hold greater responsibility to maintain our advanced standards of operations. We guarantee an unprecedented service to all those who belong to the Umniah family.

Umniah Belong

At Umniah’s original launch, our slogan was ‘Be Heard’. It expressed a dedication to effective communication with subscribers, and a commitment to providing them with high quality modern telecom services and solutions. As Umniah’s operations reached a deeper level of maturity, we wanted to adopt a new and more encompassing message which also incorporated the ethos of ‘Be Heard’.


Therefore, Umniah launched its ‘Belong’ culture in March 2010. This message builds upon solid relationships we have nurtured with the local community. It developed our existing values, directions, and beliefs in a message of inclusivity. Through this culture Umniah has endeavored to enrich the way it communicates and interacts with all its strategic partners and stakeholders. This is not just a corporate message, but an ethos that extends to our implementation of socially responsible initiatives, activities, and future campaigns.

We belong to a number of platforms that include education, knowledge, creativity, innovation, arts and culture, sports, adventure, environment, health, and others, in addition to youth and Corporate Social Responsibility (CSR) initiatives. We want to positively contribute as an integral part of all the initiatives we belong to.