At Umniah, our commitment to social responsibility is paramount. This commitment has fostered strong ties with the local communities we engage with. We actively identify the needs of these communities and strive to create a positive impact that empowers individuals within them. Our initiatives, programs, and projects align with the Sustainable Development Goals, particularly those related to education, health, empowerment of people with disabilities, support of the less fortunate, sports, innovation, entrepreneurship, the environment, and more. Our corporate social responsibility strategy is based on several key pillars:

Education

We have dedicated our capabilities in this field to serve the education sector through several initiatives, focusing on empowering students in various educational and professional programs with the tools, skills, and infrastructure to improve their educational levels and offer training and qualification programs they need in the labor market.

Forsa Initiative:

The Forsa Initiative, launched in collaboration with the Ministry of Education and the Madarsati Initiative, aims to support the education sector. Over five years, the initiative has focused on rehabilitating and renovating sports fields and playgrounds in public schools across the governorates, as well as providing them with sports equipment. With an investment of over one million Jordanian dinars, we have successfully rehabilitated 17 public schools to date, benefiting more than 11,000 students and more than 44,000 community members. As part of this initiative, we collaborated with the Ezzat Marji Group to rehabilitate the As-Sarih Elementary School for Boys playground. We also launched a campaign in collaboration with the Jordan Paramedic Society, to raise awareness about the principles of public health and safety. This involved first aid training courses, equipping playgrounds with health and safety instructions, ensuring safe play areas, and establishing designated assembly points in each school.

Furthering our commitment, the Student Support Fund at the Ministry of Higher Education and Scientific Research, which owns a 4% share of Umniah’s shares, provides loans and grants to students unable to complete their studies at official Jordanian universities.

For the next three years, we have renewed our partnership for the Connectivity Project with the Ministry of Education, in collaboration with the Special Communications Commission (SCC). This project aims to build essential infrastructure to seamlessly integrate technology into the education process, thereby improving efficiency across more than 3,500 schools, 112 directorates, and administrative buildings. The Connectivity Project, which we initiated in 2016, is Jordan’s largest and most groundbreaking initiative in harnessing information and communication technology for education. This initiative seeks to enhance productivity by providing integrated communication solutions within schools, enhancing educational outcomes, and equipping students with the necessary skills for their future endeavors.

Our Cybersecurity Academy has conducted training courses for students from Princess Sumaya University for Technology, the Jordan University for Science and Technology, Al Hussein Technical University, and Al-Ahliyya Amman University, benefiting more than 150 students. We have also offered cybersecurity training to several recent engineering graduates, advancing their knowledge and equipping them with skills needed for success in the job market.

Health

Our commitment to health initiatives was recognized by The Royal Health Awareness Society (RHAS) for our outstanding contributions to the Healthy Schools program in Zarqa and Irbid. This program, which benefitted over 4,500 students and teachers, aimed to create healthier and safer learning environments.

We’ve undertaken a redesign of our showrooms to enhance accessibility for individuals with disabilities. His Highness Prince Mired bin Raad bin Zaid, President of the Higher Council for the Rights of Persons with Disabilities, inaugurated a security exhibition in the Jubaiha area, showcasing our commitment to accessibility.  Additionally, we’ve partnered with Martha Edu, a sign language interpreter organization, to provide direct interpretation for our deaf customers. Our commitment extends to recording advertising videos in sign language, training showroom staff to assist customers with disabilities, and equipping all exhibitions with tablets for live sign language interpretation.

Our commitment to inclusion and accessibility was recognized when we received the 2023 Prepared Buildings Award in collaboration with the Higher Council for the Rights of Persons with Disabilities, winning the Silver Award for our Al-Batrawi showroom.

Society

We prioritize the integration of giving and volunteering values into Jordanian society, recognizing their pivotal role in strengthening societal bonds. Under this principle, we launched Umniah El-Khair as the central platform for our initiatives and programs. We launched several donation initiatives and programs to support local NGOs such as the Jordan Hashemite Charity Organization (JHCO), Tkiyet Um Ali, King Hussein Cancer Center, Clothing Bank, and Al Aman Fund for the Future of Orphans, and many more, through various means, including the Umniah application, donating through their UCoin loyalty program balance, or sending a text message.

In solidarity with our brethren in Palestine, we provided free minutes to call Palestine and opened donation channels through the UCoin loyalty program for both customers and employees, for the purchase of medical and in-kind supplies. In 2023, we also donated JOD 50,000 to the JHCO to prepare urgent medical and relief supplies for the Gaza Strip.

In a special ceremony under the patronage of His Highness Prince Mired bin Raad, Chief Secretary and President of the Higher Council for the Rights of Persons with Disabilities, the launch of the free emergency call application “114” for our subscribers with hearing disabilities was announced. This application allows our subscribers with hearing disabilities to make free video calls with specialists trained in sign language to receive support and assistance in emergencies.

For the eleventh consecutive year, we renewed our support for the Hashemite Knowledge Station located at the Noor Al-Hussein Charitable Society in Ma’an. Our contribution consisted of equipping the station and providing Internet services when it was established in July 2011, benefiting over twenty thousand individuals over the past eleven years.

Environment:

In 2022, we launched our sustainability program, based on 3 pillars representing Umniah’s sustainability approach in environmental, social, and corporate governance practices underscoring our commitment to promoting positive sustainability approaches and practices across our operations. It aligns with our ongoing efforts to address environmental challenges and contributes to global initiatives.

This program serves as a platform for showcasing our capabilities, expertise, and role in making a positive change in the lives of individuals, society, and the environment. It is a continuation of our sustained efforts in the past few years to actively participate in the global sustainability movement. Notably, we align with the standards set by the International Telecommunication Union, which mandates a 45% reduction in greenhouse gas emissions for the ICT industry from 2020 to 2030. Our commitment also aligns with the government’s directives to achieve environmental sustainability, in harmony with the goals of Jordan’s Vision 2025.

In 2019, we inaugurated solar farms in Mafraq, Al-Dulail, Al-Hallabat, and Azraq, in line with the Kingdom’s strategy to transition to clean energy. This shift reduces the emission of greenhouse gases associated with traditional energy sources. The solar farms generated approximately 20 gigawatts, resulting in a balance of around 11.5 kilotons of carbon dioxide.

Sports

We have remained committed to supporting official efforts to strengthen Jordan’s position on the international sports map, with both individual and team sports. This includes our continued support to Al-Wehda, Al-Faisaly, Sahab, and Al Ramtha clubs and, as we allocate revenue directly to these clubs through designated lines.

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