Our Brand

We entered the Jordanian market in 2005 with the aim of making connectivity and technology available to everyone, with a focus on youth.

Over the years, as a subsidiary of Bahrain’s BEYON Group, we have sought to deliver an array of solutions that transform the way technology fits into the daily lives of people. Our commitment to providing the latest developments and innovations in the world of communications has allowed us to become one of the region’s fastest-growing telecommunications providers.

We work tirelessly to make technology more accessible, affordable, and reliable for countless communities throughout Jordan, cultivating a loyal customer base of around three million customers in one of the region’s most competitive markets.

Today, we are spearheading the digital revolution in the country, with an emphasis on core technologies like mobile productivity, security, cloud computing, and mobile payments, to name a few. We continue to push the limits of digital technologies that enhance day-to-day experiences, such as smart home automation, security systems, and digital financial services.

We love getting there first — not for the novelty, but because it pushes us to find innovative solutions to problems standing in the way of progress. We were consistently the first to introduce pioneering communication technologies that effectively made broadband connectivity available for both personal and enterprise use. We were the first operator to launch 5G technology in Jordan, covering Jordan’s three major governorates: Irbid, Zarqa, and Amman, enabling individuals and enterprises to experience new technological heights.

Since our launch, one of our primary goals has been to make cutting-edge technologies more accessible to consumers without compromising on reliability and the user experience — the core pillars of digital technology.

We believe in young people and the potential they carry for transformative change

We knew from the beginning that our hopes for an interconnected world rest with our youth, who see the world not as it is but as it should be. This is why we chose to deliver smart, creative, and affordable solutions that speak to the needs of young people, all the while investing hundreds of millions in the development of our 5G, fiber, 4G, and LTE Fixed networks to continuously support these solutions. As a result, we reached more new customers than ever before, helping them transform the way they connect with what matters to them.

We contribute to the prosperity and competitiveness of the Jordanian business community.

Our clients, whether individuals or companies, are at the forefront of our list of concerns. Therefore, UBusiness works to build strategic partnerships and provide corporate solutions tailored to their needs, enabling them to improve their productivity, increase the profitability of their organizations, and enhance their competitiveness in the local and regional markets.

We rose to the challenges of cybersecurity.

After redefining the standards of telecom, we sought to address one of the growing challenges of our time: cybersecurity. This led to the launch of Umniah’s Security Operations Center (SOC), which has helped countless organizations to better monitor their IT infrastructure and prevent potential threats. All of these services are managed in partnership with major organizations in the information security industry. We also introduced the first Tier III Design and Constructed Facility data center in Jordan, certified by the Uptime Institute, to deliver a colocation facility with high availability and a safe environment, delivering yet another asset to Jordan growing business scene.

We strive to re-imagine the foundations and prospects of numerous sectors

In 2019, we turned our attention to redefining the power sector in Jordan. We partnered with the Jordan Electric Power Company (JEPCO) to establish a large-scale fiber optic network servicing areas operated by the company, delivering wholesale high-bandwidth Internet services to almost 1.4 million homes and businesses, and this number continues to rise. This partnership has reshaped a wide array of core industries, including education, health, and innovation.

We consistently seek innovation in Jordan

In light of the numerous challenges facing our local economy and the pressing need for more innovative ideas and solutions, we focused on entrepreneurs and emerging companies, establishing “The Tank”, our entrepreneurship and innovation incubator, to serve as an open and dynamic platform to guide and support entrepreneurs in Jordan.

Since its establishment, “The Tank” has proven its unprecedented positive impact on the development and advancement of start-ups in the country through partnerships with business acceleration programs, companies, and investors.

We Love interacting with our subscribers

Our loyalty rewards program, UCoin, is designed to give our subscribers more benefits, options, services, and partners. The more subscribers spend, the more UCoins they collect, which can later be exchanged for services and discounts.

We have also connected the rewards program to actions that promote sustainability, where users can earn more points by making donations, paying bills, and even playing games.

We strive to protect our planet for future generations.

The environment has always been one of our top priorities, and recent global developments have prompted us to put it at the forefront of our sustainability strategy, which is based on three pillars: the environment, community, and corporate governance.

Through our sustainability programs, we seek to engage and educate all our subscribers and the local community about the critical environmental challenges we face today, encouraging them to become positive influencers in this field.

This commitment is reflected in our operations, which have become more sustainable and environmentally friendly. In 2021, we succeeded in reducing greenhouse gas emissions by increasing our reliance on renewable energy sources by 70% compared to the previous year.

• Umniah received international recognition as Jordan’s fastest mobile network in 2016, certified from Speedtest by Ookla; the global leader in internet testing and metrics.
• In Q1 2016 and for the first time in Jordan,  Umniah launched its high-speed Internet service via its LTE 4G Mobile Network “evo 4G” and its LTE Fixed Network.
• Umniah’s  Intelligent Network and Value Added Services (VAS) platforms offer a variety of existing and new services. The features distinguish Umniah subscribers from others.
• In addition to superior voice services, we provide high bandwidth for all data applications, with an SMS gateway and GPRS/EDGE nationwide coverage.
• For the First Time in Jordan, Umniah launches “Mahfazati” for comprehensive mobile financial services, globally known as the Mobile Wallet.
• Umniah was the first telecom operator to adopt the unprecedented per-second billing for both prepaid and postpaid customers in the region. This positively and tangibly impacted the local market and telecom services. Our per-second billing allows all Umniah subscribers to pay for the exact air time used to the nearest second.
• Umniah was also the first operator in Jordan to introduce lower denomination scratch cards. This made recharging prepaid lines more flexible and affordable for our prepaid customers. This is in line with our longstanding policy to provide quality services at highly competitive prices.
• Umniah further strengthened its role as a market pioneer through the introduction of its ‘Aghanilak’ ringback tone service. This was the first service of its kind in Jordan. Subscribers can replace the standard ring tone heard by incoming callers with a personalized audio selection that includes jingles, songs and sound effects.
• Umniah was the first to offer the easy-to-use interactive Unstructured Supplementary Services Data (USSD) menu, giving customers access to both infotainment as well as customer care services.
• Umniah was the first mobile operator in the Middle East to offer Voice SMS services for its customers. This service enables users to send voice messages to one another rather than typing messages, making it a faster, more efficient and reliable service.
• Umniah was the first operator in Jordan to introduce Umax, its own brand for WiMAX (Worldwide Interoperability for Microwave Access). This state-of-the-art technology provides Internet users with high quality access to the Internet with no need for a landline.
• Last but  not least, Umniah was the first in Jordan to implement the fastest 3.75G network in the Kingdom, which offers great coverage nationwide.

As Umniah’s operations reached a deeper level of maturity, we wanted to adopt a new and more encompassing message which also incorporated the ethos of ‘Be Heard’. Therefore, Umniah launched its ‘Belong’ culture in March 2010. This message builds upon solid relationships we have nurtured with the local community.

Umniah: Inspired by U

U are our inspiration and U are our priority!

• Moving forward for U
• Keeping up with U
• Innovating for U
• Stronger with U
• Motivated by U
• Inspired by U

We thank all our customers for all the past experiences we went through together, and we promise to keep evolving to serve your ambitions and dreams. You are our focus and inspiration. We develop and innovate for You…

We belong to a number of platforms that include education, knowledge, creativity, innovation, arts and culture, sports, adventure, environment, health, and others, in addition to youth and Corporate Social Responsibility (CSR) initiatives. We want to positively contribute as an integral part of all the initiatives we belong to.