Umniah by Beyon Supports the Padel and Sports Community as 364 Sports Club Marks Its First Anniversary

Umniah, a Beyon company, sponsored the first-anniversary celebrations of 364 Sports Club, bringing together around 400 players and nearly 200 teams over three days. The event attracted a strong turnout of young people, athletes, and families, with padel taking center stage as a sport that is becoming an increasingly popular part of young people’s lifestyles in Amman.

Held from 27 to 29 August at the club’s premises in Naour, Amman, the celebrations featured around 200 matches across seven courts. Padel was a major highlight of the event, with six competitive categories for professionals, amateurs, juniors, and women. The program also included a calisthenics competition, alongside a range of sports and lifestyle activities and experiences.

Umniah’s participation reflects its commitment to engaging with the interests, experiences, and communities that are an important part of young people’s lives today, while supporting spaces that bring them together around shared passions. The strong presence of padel at 364 Sports Club’s anniversary celebrations highlights the growing popularity of sports communities that bring together people of different ages and skill levels, whether to compete, take part, or simply enjoy the experience.

DDina Al-Daoud, Executive Director of Brand and Corporate Communications at Umniah, said, “At Umniah, we are committed to staying connected to the interests of young people and the experiences that have become part of their everyday lives. Padel is now one of the most prominent examples of this. We were delighted to be part of 364 Sports Club’s first-anniversary celebrations, and the strong turnout and diversity of participants showed how padel has grown into a community that brings people together through a shared experience—whether to compete, participate, or simply enjoy the sport. We congratulate the club on its first anniversary and look forward to seeing this sporting community continue to grow.”

This participation is part of Umniah’s broader commitment to supporting initiatives and experiences that resonate with young people, while maintaining an active presence in communities that encourage connection, participation, and active lifestyles.