Mirna Mirna

Converting Test Drives into a Virtual Showroom

ArabiMotors is a digital automotive online marketplace that provides blanket coverage for the auto market in the MENA region. Through this website, users are able to sell and buy vehicles of various kinds whether it be passenger cars, commercial or even bikes.

You can also finance solutions through the website like taking auto loans and insurance with a few other services available as well.

The main aim of this website is to make buying a car much easier, faster and more enjoyable. By making this online service more efficient and integrated for both dealers and customers, it is providing a better experience online.

The founder and general manager of ArabiMotors, Ibrahim Owais says, “ArabiMotors is the sole company in the MENA region that has blanket coverage for the whole automotive industry”

Owais, a car enthusiast, has been in the automotive industry since 1993. He wanted to find a solution for many issues in the market for both the retailers and consumers, therefore, coming up with ArabiMotors.

Car Dealers Here’s a Deal For You

ArabiMotors features many management tools in three categories for dealers to access through their account login. If you are a dealer then here are three easy steps for you to kickstart your dealing business

1. Analyze:

for dealers to gain a better understanding of which digital marketing products influence consumers and lead to sales. This data is shown through high-quality consumer engagement data from ArabiMotors.

Through the quality management system, the quality of website visits and vehicle merchandising is measured. Therefore, dealers are provided with a sales attribution in addition to insights.

Data is integrated across ArabiMotors digital advertising products, including websites, advertising, managed service content and creativity, experience optimization as well as digital retailing.

2. Strategize:

delivering data-driven, media-buying budget recommendations tailored specifically to influence shoppers at every stage of the online shopping process. This reviews campaign performance in real-time to continue optimizing current and future strategies based on these results.

This provides dealers with complete control and flexibility to adjust campaign plans based on their strategies, messaging, audience size, budget and business goals.

3. Manage:

This tool offers back-office management for multiple tools that help dealers gain control of their digital showrooms. This helps dealers to configure every aspect of their dealer.com powered website and control their online inventory. In doing so, these tools help dealers to execute profitable merchandising strategies effectively and instantly

An Enjoyable Experience From The Comfort Of Your Own Screen

This new website, the first that covers everything in the automotive industry, has been in the works since 2015, “the idea came to be in 2015, but we postponed the launch because of challenges here in the region” Owais goes on, “we even developed a mature prototype within ecosystem API links.”

Throughout the process of their launch and their preparations, ArabiMotors has attracted many companies within the automotive industry even before they officially launched. Many companies in the industry such as garages, insurance companies, service centres, roadside assistance among others, reached out to collaborate with ArabiMotors.

ArabiMotors’ main goal for their analytics products is to be able to turn data into information that can be acted upon. This goal gives clients unparalleled visibility into the information they can trust and use to operate their business.

On their website, ArabiMotors has a user-friendly tool where customers and dealers alike can both get the most out of the website. Customers wanting to browse cars can easily add the information they are looking for such as the make, price range and year among other filters to find the right car for them.

The website also includes a 360-degree virtual view of the cars for users to enjoy the full experience from the comfort of their screen.

Finding an Opportunity

ScholaScope’s founder and CEO, Majd Khodari, started this website after countless struggles that he went through trying to find a scholarship opportunity. The process itself was hectic, time-consuming, and complicated, resulting in several students giving up their applications and heading to third-party agents to apply on their behalf. With that in mind, Khodari started ScholaScope with the vision that education is for everyone, and opportunities should be easier to access.

How ScholaScope works is very straightforward. Students create an account and fill out their profile, and then their requirements are matched with different opportunities using artificial intelligence. This not only helps them save time, but it also focuses on the opportunities that best meet the requirements.

“This platform is dedicated to students and universities where both parties can connect with each other and have access to thousands of opportunities,” Khodari says.

ScholaScope arose from Khodari’s personal experience and then from LinkedIn, a platform that connected job seekers with job opportunities. As a result, this concept appealed to Khodari, who came up with a similar idea of matching education seekers with educational institutions.

Eliminating the Middleman

Students can now apply to universities directly through ScholaScope, without the assistance of a third party. Applications are typically processed in two weeks to two months, and students can create a profile and search for opportunities using the platform’s filters.

“I find it difficult to believe that university applications are not completed in most cases; nearly 80% of students turn to third parties to apply on their behalf, even if they can’t afford it,” Khodari says.

ScholaScope intends to simplify the application process to universities around the world by unifying the application process. This means that through the platform, a single application can be submitted to multiple universities.

This method will be revolutionary in the admissions world, helping to elevate the experience of both parties in order to make the process faster and more efficient in an organized and reliable manner.

“The opportunities being offered and the number of students looking for them keeps growing,” Khodari says, “and that number never ceases to amaze me.” “Many students look for these opportunities but have no guidance on where to find all their needs in one place, wasting time and money, which is not what ScholaScope believes pursuing an education should be about,” he continues.

According to Khodari, despite the fact that the education industry is constantly expanding, the growing market size of SchloaScope’s competitors surprised Khodri because of the governmental limitations and restrictions educational platforms faced, “Our dedication and belief at ScholaScope allowed us to go through obstacles leading to surprising results,” Khodari says.

Students’ Experience

ScholaScope does not depend on marketing, it relies on word of mouth, and as a result, it has over 600 student records in its database. This is a huge accomplishment for a startup company that isn’t spending any money on marketing. This shows that students who use ScholaScope are happy with their experience and are encouraging other students to use the platform.

ScholaScope is giving students access to a simple and straightforward process through their platform. ScholaScope develops journey lines, lines of communication and it is working with students to understand and ensure that they receive the support they require while looking for their ideal opportunity.