The Idea Behind FunBox
Co-founders Tariq Yousef and Khaleel A’mar were once approached by a snack promoter. And because everybody loves a free sample of basically anything, they happily agreed to take it. What baffled the two Jordanians after they tried the snack was how the promoter never asked for feedback. Instead, he moved to distribute more samples to other people.
As businessmen, Yousef and A’mar pondered on the operations of snack companies. “We began discussing whether or not this approach is functional,” explained Yousef. “Market research is an increasingly important factor towards product success and viability. But when the agent never asked for comments nor feedback, we wondered how effective this product will be.”
The encounter got stuck in their heads for a while until they realized that this approach was used by many promoters from various companies. As they were riding in a car, they discussed a more effective way to both promote offerings while collecting market intel. They knew customer feedback was a necessity, but they were aware how hard it was to get a customer to stop and fill a survey, especially if they are in a hurry.
It was only when they snacked during their car ride that all the puzzle pieces fit together. “It was at a time when companies like Careem and Uber were emerging. We realized that several people use these transportation services and often do nothing than sit around. If we found a way to promote these snacks within these car rides and have the drivers engage with the passengers, we can collect feedback all while making the car ride fun,” informed Youssef.
