Umniah’s simple and minimalist logo, coupled with its unique and identifiable color, created high recognition in a short period of time and established Umniah as a young, modern, innovative, ambitious, customer-centric, and down-to-earth brand.
With its two diverging circles inspired by the concept of converging "thought bubbles", the logo represents ongoing innovation and infinite growth and potential.
Umniah’s previous slogan, “Be heard”, which it adopted upon entering the Jordanian market, expressed Umniah’s dedication to effectively communicating with its subscribers and providing them with high quality modern telecom services and solutions.
As Umniah’s operations reached a deeper level of maturity and it fulfilled its vision for its “Be heard” slogan, it moved on to a new and more encompassing corporate message. In March 2010, Umniah launched its “Belong ” culture, which builds upon the solid relationship it nurtured with its local community as well as upon its existing values, directions and beliefs to belong to all that is positive. Through this culture Umniah will be enriching the way it communicates and interacts with all its strategic partners and stakeholders and enhancing the way it implements its socially responsible initiatives, activities and future directions.
The culture will truly be an all-encompassing one that is also reflected through Umniah’s public relations and advertising campaigns, internal and external communications, employees events, and the services it offers to individuals and businesses alike.
The new culture and direction is adopted by Umniah around the theme of belonging to a number of platforms that include belonging to the community, knowledge, life, music, sports, environment, health, culture, youth, and Umniah. The culture also revolves around a number of strategic objectives including easing and enhancing communication and activating Umniah’s role both as a corporation and as individuals in contributing to and actively being part of all the things we belong to.
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