In its constant effort to increase its competitive advantage and provide content rich services that are innovative and customer focused, Umniah "One of Batelco Group companies" has proven to be a pioneer in the development of services to meet the dynamic needs of its customers, thereby providing them with cutting-edge and innovative technology. All core network elements are 3G ready and based on high capacity Soft switch technology. 3G networks will enable Umniah to offer significantly increased spectrum capacity, which will continue to increase both its customer base and also the volume of service product functionality.
The Intelligent Network and Value Added Services (VAS) platforms offer a variety of existing and new services with features that distinguish Umniah subscribers from others. Besides its transcendent voice services, Umniah "One of Batelco Group companies" offers high bandwidth for all data applications through the SMS gateway and nationwide coverage of GPRS/EDGE.
As a GSM operator, Umniah "One of Batelco Group companies" sets precedence on a regional level, as it adopts it's per second billing proposition. Per second billing for both prepaid and postpaid offers, allows Umniah’s customers to pay for exactly the air time used to the nearest second. Umniah "One of Batelco Group companies" is the first and only telecommunications provider in the Kingdom to offer this value proposition.
Umniah "One of Batelco Group companies " was also the first operator in Jordan to introduce lower denomination scratch cards to the market. This made re-charging prepaid lines more flexible and affordable for Umniah's prepaid customers.
Other first of their kind services provided by Umniah include 'Aghanilak?'' and 'Aghanilak?' Gift Umniah's Ring Back Tone service, where subscribers can play their favorite tone, sound, or jingle to incoming callers, instead of listening to the familiar "ring" tone when calling someone.
Umniah "One of Batelco Group companies" provides its subscribers with the opportunity to connect to the internet at a speed of up to 256 Kbps, with Umniah as the first operator locally to use EDGE technology. Additionally, they can now view TV on their phones and access thousands of their favorite songs and videos.
Umniah "One of Batelco Group companies" was the first to offer Unstructured Supplementary Services Data (USSD) menu; an easy-to-use interactive menu, allowing its customers to gain easy access to both infotainment services as well as customer care services.
During 2005, a number of significant milestones were achieved which underpin Umniah's overall goal to be the first in providing innovative services and giving the customer the best value for their money. Umniah was the first mobile operator in the Middle East to offer Voice SMS services for its customers. Such a service enables its users to send voice messages to one another rather than typing messages – a faster, more efficient and reliable service.
In 2005 Umniah "One of Batelco Group companies" introduced 'Ash7anlak?' a first of its kind service in Jordan which enables users to recharge their account without the need for prepaid scratch cards. With this service subscribers can automatically have credit transferred to their account through 'Ash7anlak?' employees.