Umniah entered the market with a unique look and feel. Its distinguished and vibrant identity not only broke through the clutter but reflected on the fresh approach that came along with the brand.
Its simple and minimalist logo coupled with a unique and identifiable color created high recognition in a short period of time and established Umniah as a young, modern, innovative, customer centric and down to earth brand.
In the shape of two diverging rising circles and based on the idea of "thought bubbles", the logo represents rising innovativeness and growth. From a 2D icon to a 3D personality, the bubble continues to reshape the whole industry by representating the consumers’ aspirations, hopes and the sum of their self expression.